First Click: The Apple we love and the Apple we hate – The Verge

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After the very first 20 minutes of Apple’s iPhone SE and iPad Pro launch event yesterday, I was enamored along with the world’s most valuable company for the courage it was showing. Starting off his presentation along with talk of privacy, environmentalism, and health, CEO Tim Cook was addressing real, substantive troubles that the tech industry often disregards or pays mere lip service to. He used Apple’s big stage to ask pointed questions regarding government intrusion in to private lives, the polluting effects of tech manufacturing, and how the future of medicine may be shaped by the quantification of health metrics. It was beautiful and important. It was mature.

But my good vibes did not last until the end, as once the product announcements began in earnest, Apple returned to its familiar shtick of immature trash talk. Phil Schiller, Apple’s longtime marketing chief, dusted off a 15-month-old statistic from Intel’s CES 2015 slide deck, noting that there are much more compared to 600 million Windows PCs that haven’t been upgraded in the past 5 years. He called that situation “really sad.” Here’s the thing: Microsoft and Intel can easily use that number to motivate themselves to do much better and offer people a reason to upgrade, Yet as soon as Apple cites it, it merely comes off as a smug sideswipe at people that either can’t afford to or don’t should upgrade. In either case, Apple is the one that comes out looking worse, as Charlie Custer of Tech in Asia lucidly explains.

Apple began by telling us regarding its concern along with climate change, Yet halfway through its presentation, it decided that perfectly competent PCs were “sad” just due to their age. Wouldn’t a true environmentalist celebrate the 600 million number fairly compared to lament it? One of the terrific points regarding desktop PCs is the naked truth that you can easily upgrade components fairly compared to the entire machine — a gaming PC built in 2011 calls for only a graphics card update today and it’s prepared to play all the latest games. In any case, Apple’s hypocrisy goes deeper as soon as you think about that the company’s own iPad line is dominated by models that are a few years old in their own right. Most iPads, like PCs, are just good enough, and that’s a good thing.

I still admire Apple for using its substantial influence and reach to talk regarding vital troubles that concern the entire technology industry. That’s the most effective of Apple, a company that makes its money through selling things, Yet concerns itself along with matters far beyond the first sale. Yet Apple can’t be the leader that it desires to (and should) be so long as it alienates the people it’s attempting to attract. The iPhone SE was designed specifically to attract brand-new users to the iOS ecosystem, which is durable enough to succeed even free of the insight of cheap Windows jibes.











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