Apple’s mobile Safari & Apple TV products see increased pressure in 2015, Adobe study says – Apple Insider

According to the most recent statistics gathered by Adobe Digital Index researchers, Apple’s mobile Safari product is being outpaced by Google Chrome, Apple TV views slumped over the holidays and the company’s brand image took a strike on social media in February.

In data culled from 600 billion website visits in between January 2015 and January 2016, Adobe checked out Google Chrome browser intake on smartphones outpace Safari by 127 percent globally. The 2 browsers suffered year-over-year growth, however, along with Chrome netting a 75 percent bump to Safari’s 33 percent rise over the exact same period.

Becky Tasker, Regulating Analyst at Adobe Digital Index, told AppleInsider the slight shift favoring Chrome could be explained by its unified experience across multiple platforms and operating systems. Apple has actually rolled out its own innovations in browsing session portability, including Continuity features adore Handoff that allow users choose up on a Mac where they left off on iPhone, yet integration is restricted to Apple’s ecosystem.

Narrowing the data to iOS device owners, browser intake unsurprisingly fads to Safari, which comes preinstalled on every one of Apple products. Echoing the total smartphone market, The 2 Safari and Chrome checked out respective 34 percent and 19 percent enhances in measured visits.

In a survey conducted as portion of the study, 43 percent of iOS device owners said they choose utilizing Safari for their Web browsing needs, while 33 percent chose Chrome.

On a related note, site visits from OS X were down 5 percent year-over-year, yet Macs suffered an uptick late last year and is now top Microsoft’s Windows. Overall, however, mobile device proliferation is drawing the air from the room.

Breaking down discuss by device type, smartphones drove 76 percent of every one of mobile visits to the websites monitored by Adobe, along with 46 percent originating on iPhone. Android smartphones were answerable for 30 percent of aggregate views. Tablets drove a meager 24 percent of mobile visits, along with iPad taking 18 percent of the whole as compared to Android’s 5 percent.

On Apple TV, Adobe located authenticated viewing, or watching content that calls for a authorize in to stream, dropped 8 percent from August to December of last year. Prior to the dip, Apple’s set-best box was top Roku, at one point touching an apex of over 50 percent, yet the industry stalwart gained 4 percent over the exact same period to cross over at the end of 2015. Apple regained its lead in January.

Tasker says aggressive fee cuts and 4K HDTV compatibility most likely contributed to Roku’s rise over the holiday shopping season, a time window in which Apple announced and released a fourth-generation Apple TV device that outputs at a max resolution of 1080p.

Amazon Fire TV product and services and gaming consoles take little shares of the authenticated viewing market, yet not sufficient threaten Apple TV and Roku’s dominance in the space.

Finally, Adobe took a check out social media buzz ahead of next week’s “allow us loop you in” event. Interestingly, total social sentiment is down month-over-month and now sits listed here 2 percent for North America, Europe and Asia-Pacific regions. It’s not specifically clear what, exactly, is suppressing mindshare, though Apple is embroiled in a high-profile court case along with the U.S. Department of Justice over iPhone encryption.

As for personal product and services expected to debut at Monday’s event, iPhone SE dominated global social media mentions measured from Feb. 24 to Mar. 8. Complying with close behind were combined mentions for a 9.7-inch iPad Pro and iPad Air 3, which are rumored to be one in the same.

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