Apple hires Aubrey Plaza to explain 3D Touch on the iPhone 6S – The Verge

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Apple released two brand-new video ads yesterday highlighting the much more novel features of the iPhone 6S. 3D Touch, which functions adore the right-click function of a computer mouse for your phone screen, lets you rapidly execute an app’s most-used actions and likewise “Peek” and “Pop” webpages, links, emails, and the like. Not every app has actually 3D Touch support, yet a handful of significant ones adore Facebook, Spotify, and Twitter do. So Apple could be using this video spot, called “Much less Time” and featuring actress Aubrey Plaza, to assistance explain to day-to-day iPhone users exactly how to take much better advantage of it.

3D Touch lets you “do a ton of stuff in much Much less time,” the narrator says. “adore check out a site free of going to it, or watch a video free of opening it. You can easily do fairly considerably every little thing faster.” Plaza shows off exactly how you can easily usage Peek to check out a flight time from an email free of having to click through.

The second ad highlights Live Photos. By enabling Live Photos through the phone’s camera app, you can capture a GIF-adore moving image that captures the minutes prior to and after a shot. As soon as you press down hard on the screen, you can easily see it come to life. “Live Photos are much more compared to merely photos,” the narrator says. “Every time you take a picture, you get hold of much more compared to merely a photo. You get hold of to relive a moment.”

Both the Live Photos and 3D Touch spots appear to suggest customers might not be obtaining the most of the brand-new iPhone’s force-sensitive touchscreen — and necessity a reminder to do so. yet The two ads are surprisingly enjoyable and well produced, as Apple ads tend to be, so they might merely nudge an iPhone 6S owner to begin using the brand-new features more.

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